• my process


Stage 1 - Doing the right thing (Diamond 1 - Discover & Define)

Starts off with the Discover/Research phase followed by the Define/Synthesis phase.

Discover / Research
  • Rip the brief by asking questions that will help (re-)define the right problem to solve or guide towards the right trajectory, and the general motive of the challenge.
  • Gather all of the useful and relevant elements (persona, places/areas, interest, characteristics, habits) and cluster them into organized groups.
  • Dive into the research by applying primary (field) and secondary (desk) research methods.

In most cases, by the end of the phase, you'll have a list of unstructured research findings.

Define / Synthesis

Synthesizing the results help find the alignment between your purpose of the challenge & your research findings.

  • Simplify the raw findings and share with the team on what you researched.
  • Cluster and organize shared elements into groups or themes.
  • Find insights - personal background, motivation, painpoints/frustration, and opportunities (potential area of action)
  • Reframe the insight statments as How Might We questions to turn those challenges into opportunities that may or may not potentially be the solution.

As a result, you'll come up with a (modified) final brief that holistically tackles the design challenge, and is supported by the HMW-statements/scenarios.

Stage 2 - Doing things right (Diamond 2 - Develop & Deliver)

Starts off with the Develop/Ideation phase followed by the Deliver/Implementation phase.

Develop / Ideation

Having the design challenge and actual purpose finalized, ideation begins.

  • Ideation
    • While applying a "can do" attitude, collaboratively build ideas on ideas, considering this is a divergent phase.
  • Evaluation
    • Ideas should be narrowed down to your favorite ones. Ideas that are most favored should be ones that have high-feasibility ratings and are considered user-centric.

As a result, you'll end up with a reasonable amount of ideas (1-3) to prototype and test with, and can potentially be the best answer or solution to your design challenge.

Deliver / Implementation

In order to eventually execute the final idea into a real product that would potentially resolve the design challenge, its best to follow an agile approach consisting of the following three steps:

  • Build/Prototype
  • Test/Analyze
  • Iterate/Repeat

If the product went through enough testing and iteration, and eventually feels "right", and encompasses the caliber of an Minimum Viable Valuable Validable Product it's probably good to go "out".