• walden

an e-commerce marketplace where consumers can easefully view and purchase hand-made products created by artists and designers who are willing to donate 100% of their earnings to non-profit organizations that are in need of relief funds and donations.

WALDEN

ABOUT

Walden is an e-commerce marketplace where consumers can easefully view and purchase hand-made products created by artists and designers who are willing to donate 100% of their earnings to non-profit organizations that are in need of relief funds and donations.

PROBLEM

Consumers were attracted to Walden’s business philosophy, yet found it difficult and frustrating to engage with their outdated and complicated web & mobile experience.

SOLUTION

RESEARCH


SURVEY

  • detailed product information
  • ability to zoom in + out
  • clothing & item material (ingredients)
  • favorite button
  • ability to see from all angles
  • video/pictures of model wearing and using product
  • other clothes that goes well with
  • easefulness in inputing billing/shipping
  • filter capability
  • recommended use (depending on activity)
  • reviews of product
  • ratings of product
  • pictures of meal
  • price
  • sizing chart
  • availability
  • easefulness in paying
  • saved billing/shipping/card information for returning users

The list above are a mixture of the necessities, wishes, and wants I gathered from a survey as a first step for my research for Walden. Obviously a physical experience in a clothing store would be the ideal way to buy your outfits. But applying smart UX can close the gap between the modern-digital & traditional-organic experience. Adding or ignoring the components found above was going to determine if its a succesful product or not.

PHILANTHROPIC ECOSYSTEM

COMPETITIVE MARKET ANALYSIS

1 / 6
2 / 6
3 / 6
4 / 6
5 / 6
6 / 6

After a thorough research for these three companies, I knew what I had to work on, take in consideration of the things they did well, and take this opportunity to make it better on walden.

GOAL


STORYTELLING


USER PERSONA

1 / 2
2 / 3
3 / 3

Focusing on one customer per interview gave me a clearer idea of how the user would like to use Walden. All of the three above agreed that he "easefulness" and "simplicity" of the product are the most important components.

USER STORY

The second step was creating the user stories which helped me rank all the possible attributes and actions listed from, most important to least important, on what a user would be able to do on Walden.

USER FLOW

1 / 2
2 / 2

Focused on creating a simple shopping experience for users, and kept note that unnecessary commands and pages will hurt the overall experience.

BRANDING


PROTOTYPE


FINAL DESIGN / HIGH FIDELITY

WEB

1 / 13
2 / 13
3 / 13
4 / 13
5 / 13
6 / 13
7 / 13
8 / 13
9 / 13
10 / 13
11 / 13
12 / 13
13 / 13

MOBILE

1 / 10
2 / 10
3 / 10
4 / 10
5 / 10
6 / 10
7 / 10
8 / 10
9 / 10
10 / 10

Low-Fidelity Sketch

1 / 6
2 / 6
3 / 6
4 / 6
5 / 6

CONCLUSION


Review of Negative Feedbacks (User Testing & User Feedback)

  • Product page design layout can do more work.
  • Condensed layout was difficult for user testers to navigate through the page due to limited size of screen & hand size.
  • A more detailed information on product.

Solution of Negative Feedbacks

  • Expand and widen design layout especially the “add to cart/favorite button” to fit screen.
  • Offered more product information.
  • Added the favorite-button in case customer couldn’t buy it at that significant time.
  • Added “what’s my size?” button in case the customer wanted to know more

After reviewing the negative feedback submission, my mentor and I iterated the prototype stage, making sure everything was resolved, before launching the product.

Examples of non-profit organizations Walden can team up with:

  • Surfrider Foundation
  • Rob Machado Foundation
  • A Walk On Water (AWOW)
  • Surfers Healing Foundation
  • Waves For Water (Hurricane Irma)