an e-commerce marketplace where consumers can easefully view and purchase hand-made products created by artists and designers who are willing to donate 100% of their earnings to non-profit organizations that are in need of relief funds and donations.
Walden is an e-commerce marketplace where consumers can easefully view and purchase hand-made products created by artists and designers who are willing to donate 100% of their earnings to non-profit organizations that are in need of relief funds and donations.
Consumers were attracted to Walden’s business philosophy, yet found it difficult and frustrating to engage with their outdated and complicated web & mobile experience.
The list above are a mixture of the necessities, wishes, and wants I gathered from a survey as a first step for my research for Walden. Obviously a physical experience in a clothing store would be the ideal way to buy your outfits. But applying smart UX can close the gap between the modern-digital & traditional-organic experience. Adding or ignoring the components found above was going to determine if its a succesful product or not.
After a thorough research for these three companies, I knew what I had to work on, take in consideration of the things they did well, and take this opportunity to make it better on walden.
Focusing on one customer per interview gave me a clearer idea of how the user would like to use Walden. All of the three above agreed that he "easefulness" and "simplicity" of the product are the most important components.
The second step was creating the user stories which helped me rank all the possible attributes and actions listed from, most important to least important, on what a user would be able to do on Walden.
Focused on creating a simple shopping experience for users, and kept note that unnecessary commands and pages will hurt the overall experience.
FINAL DESIGN / HIGH FIDELITY
Review of Negative Feedbacks (User Testing & User Feedback)
Solution of Negative Feedbacks
After reviewing the negative feedback submission, my mentor and I iterated the prototype stage, making sure everything was resolved, before launching the product.
Examples of non-profit organizations Walden can team up with: